Long-lasting. That is the most sustainable way. 
We create leather that develops with you and pieces you will never want to throw away.

To put it simply, leather (genuine leather) is

・an effective use of livestock byproducts
・durable and long-lasting

making it an SDG-friendly material.

Now, let's talk a little more specifically about leather.

Q, What is genuine leather?
Genuine leather is leather made by [tanning] animal hides.
Tanning is a process that protects hides from decay and hardening while preserving their flexibility.
This process allows hides to be used as durable leather products.

Q, How do you obtain the hides?
Some people may wonder if animals are killed for their hides.
However!!
We do not kill animals for their hides!

We use the "hide" that would otherwise be discarded when processing the animal meat we eat.

In Pakistan, where our production factory is located, mutton and beef are commonly eaten, so lamb leather and cowhide are readily available.
※This is what it means to make effective use of livestock byproducts.

Q, What is the difference between genuine leather and synthetic leather?
The difference in [durability] is overwhelming.

Leather jackets found at reuse shops and vintage clothing stores that are still in good condition and wearable after many years are made of "genuine leather".
Items made of synthetic leather have their surface coating peel off as they deteriorate, and there is nothing that can be done about it with care.

Genuine leather lasts longer if you care for it at the end of each season.
Develop the leather to suit your own taste and wear it forever!