Our favorite clothes,
we naturally reach for them.

Before you know it, it's always the same piece.

Punahele — Favorite
Ke — One

What if we could share that one piece with someone special?

The stories held within vintage clothing, and new forms created through remaking.
And leather that grows with time.

Until now, we have made clothes for people.

From now on, also for those by their side.

We deliver clothes that are completed when worn alongside your beloved dog.

■ The beginning of dog clothing
This project began with one person's desire to "create dog clothes from vintage clothing."

We handle wholesale and remaking of overseas vintage clothing, and OEM production of leather wear.
One day, we heard from an intern who was with us, saying, "I want to create dog clothes together using vintage clothing!"

Moved by their enthusiasm, we decided to launch the dog clothing project, utilizing our cultivated skills in vintage clothing remaking and leather crafting.

ke_punehele was born from an encounter with a person.

■ Brand Identity



The brand mark is inspired by a happy dog's wagging tail and the lively grassy fields they run in.
The jagged design has a double meaning: not only does it represent grass, but also the stitches essential for making clothes.

The brand name "ke punehele" is an original logo hand-drawn letter by letter.

It was created by hand with the idea that the unique expression, which cannot be replicated, overlaps with the one-of-a-kind nature of vintage clothing.

Brand woven labels, piss labels, and leather patches.
We adorn each item with labels that match the material and atmosphere of the product, cherishing the unique world of each piece.

■ Dog clothing made from genuine leather, that grows with your dog
We also produce dog clothing made from genuine leather, utilizing our years of cultivated skills in leather wear making.

Leather is a material that softens and molds to the wearer over time, with its appearance changing.
The time spent with your beloved dog is etched into the garment as its unique character.

Leather wear for owners is available from our leather brand "PATINA."
You can enjoy the unique aging of genuine leather together with your dog for a long time.

■ POPUP Information
・2026.9/19 (Sat) 4:00 PM - 9:30 PM
"Atsumare! Wan-derland in Sennan Long Park" (Osaka)

・2026.11/29 (Sun) 11:00 AM - 5:00 PM
"Atsumare! Wan-derland in Hattori Ryokuchi Park" (Osaka)

The latest event information is updated on @ke_punehele's Instagram.

■LOOK

■LOOK

■ Product Lineup